Markup Calculator
The Markup Calculator takes your product cost and a target markup percentage to calculate the selling price and resulting profit margin.
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How This Tool Works
Enter your product cost and desired markup percentage to calculate the selling price and the profit margin that results.
Formula & Method
Selling price = cost × (1 + markup% ÷ 100). Profit = selling price − cost. Resulting margin = profit ÷ selling price × 100.
Example Calculation
A product costing $40 with a 50% markup sells for $60, yielding a $20 profit and a 33.3% profit margin.
Frequently Asked Questions
How is markup different from margin?+
Markup is calculated on cost, while margin is calculated on the final selling price — the same dollar profit produces a higher markup percentage than margin percentage.
What markup percentage should I use?+
This depends heavily on your industry, competition, and overhead costs — retail commonly uses 50–100% markup (a "keystone" markup is 100%).
Does this include taxes or fees?+
No, this calculates a base selling price from cost and markup only. Add sales tax or transaction fees separately using our Sales Tax Calculator.
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